Campaign

Three classmates and I worked together for an entire semester to make a comprehensive campaign for our Public Relations Campaigns course. This campaign was created for and presented to a real-life client, Auburn University’s Public Relations Advisory Council. The purpose of this campaign is to promote and raise funds for the Public Relations department’s endowed scholarship, which will be established in August 2016.

My contributions to this project include designing digital posts for Facebook, Twitter, Instagram, and LinkedIn, creating an editorial calendar that outlines when to publish these posts, contributing to the client, situation, and audience analyses, detailing the planning and implementation of the campaign, and editing the final product.

Software used

Adobe Photoshop, Canva, Microsoft Word, Google Calendar, Microsoft Excel

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